We are a small team with big experience.
Loren Holmes has 15 years’ experience in design communications for the built environment and arts sectors across London, Melbourne and Perth. Having spent her career honing her design skills to distil complex information into clearly defined messages, Loren has a particular knack for conveying ideas and knowledge. As a director of To & Fro Studio, Loren drives design across all fields – from working with clients to develop unique brand identities and websites, to delivering unique, detail-rich printed publications.
Loren’s experience has been gained from many fields; ranging from architecture, landscape architecture, graphic design, knowledge management and PR. In her role in Project Communications at Allford Hall Monaghan Morris (AHMM), Loren led a project that communicated the design development of a potential new European headquarters for Google through a series of bespoke books. She developed the written style of AHMM’s project blurbs, and designed and project-managed the practice’s award-winning knowledge sharing platform – KITE. Recently, Loren led the holistic brand refresh for Syrinx Environmental, for which she refined their messaging through the design and delivery of a complete communications package.
In addition to her design communications work, Loren teaches within the Architecture and Landscape Architecture streams at UWA’s School of Design. She holds degrees in Architecture (Royal Melbourne Institute of Technology) and Environmental Design (University of Western Australia).
Rosie Halsmith has more than 10 years’ experience in the design and creative industries. As a director of To & Fro Studio, Rosie specialises in the application of the design process to clearly communicate complex ideas. She works strategically across all projects, running visioning workshops to clearly define project and brand direction and implementing effective communication plans that are grounded in research and analysis. Rosie understands the impact of new and traditional medias, and is able to suggest the most appropriate medium to communicate a client’s message.
Rosie’s background is in landscape architecture and communications. Prior to To & Fro Studio, Rosie was at UDLA where she focused on strategic visioning for community and stakeholders, playing a key role in projects driven by collaboration through the design process. She worked on the communication and promotion of UDLA’s practice and projects through the development of strategies for their website and social media, as well as the design and delivery of content and promotional material.
Rosie is an advocate for design. She has held both state and national roles for the Australian Institute of Landscape Architects (AILA) and an ongoing teaching role at the School of Design, UWA. Through her work, she is committed to directing the spotlight onto the work of creative professionals. Rosie holds degrees in both Landscape Architecture and Musical Arts from the University of Western Australia.