To & Fro Studio
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Cat Hope

Designing a website to playfully clarify Cat Hope's artist-scholar practice

Designing a website to playfully clarify an artist-scholar’s practice.

Project: Cat Hope

 
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Situation:
Cat Hope is an artist, scholar and a leader in the Australian arts landscape. We collaborated with Cat to create a cohesive and visually distinctive online linchpin of Cat’s online profile.

Results:
Through open conversations with Cat, we identified the key message to be communicated through her online presence. We all agreed that Cat’s dual profile as an artist and scholar was a rich starting point.

The resulting website’s underlying structure and overarching visual identity explores and clarifies Cat’s dual profile. Closely related to the bold and uncluttered style of Cat’s compositional notation, the visual identity brings a strengthened link between the way Cat works and her online profile.

Scope:
Vision and message development - Visual identity - Website design - Content Design - Animation

Link:

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