To & Fro Studio
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Inji

Inji

A smart online identity for an innovative shade-maker

 
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Situation:
Inji is a new shade-maker designed for Australian beaches. The Inji team were after an online brand identity to embody their product’s vision and values while differentiating it from competitors.

Results:
After market research, analysis, and a lot of time on the beaches of Perth, we collaborated with the Inji team to develop one, clear message and brand identity that harnessed the unique qualities of this innovative shade-maker. 

We created a fresh new website and complementary brand guidelines so that the Inji team can clearly and continuously communicate what makes their product unique. Inji’s simple, summery and modern identity forms a strong starting point for the introduction of this product to market.

Scope:
Vision and message development - Brand strategy - Brand identity - Brand guidelines - Website design - Writing - Illustration - Animation - Social media kick-start

 
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